How Udemy Is Profiting From Piracy
How Udemy Is Profiting From Piracy
I watched a little drama unfold over the last few days involving Troy Hunt, a security specialist and a “tall, fine-looking Australian” according to some mutual friends:
Classic. This stuff happens. Especially in the video training world. When I ran Tekpub it would take (typically) a day or two (sometimes just a few hours) for the torrents to hit. It’s a price of doing business.
But I had never seen a business actually profiting from piracy. Not until Troy mentioned Udemy. And then I wondered: is any of my stuff up there?
So headed over and even as I entered the search term for the first video I could think of (a MeteorJS course I did for Pluralsight) I knew what I would find:
It was submitted by “Robert C”. How clever:
I started to dig a little more but then stopped. I know what’s in there. It took me all of three seconds to find the first title that popped in my head.
A Very Shady Business
As I mention, piracy happens. But I’ve never seen it rewarded so openly… so brazenly. Yes I’m sure there are plenty of good courses at Udemy, but there are clearly a HUGE NUMBER of pirated ones.
The question is: does Udemy know this?
The answer: Of course they do. Why do I say that? Because I filled this little box with four letter words:
The fun thing is you have to be logged in to report abuse. Isn’t that neat? And sleazy?
Can’t think of a reason to have a box like this next to the video itself unless you know copyright infringement is part of your business plan.
How do these people go to work every day and feel good about it?
I think this is probably their only measure of control in place. It has to be. My videos are watermarked and I mention Pluralsight throughout. Anyone doing any kind of reasonable copyright checks would see that.
TheNextWeb wrote about Troy’s story today but clearly — the story is bigger than this. Udemy is full of pirated material and it clearly has no process for checking copyright.
I think that sucks. I think it sucks because I work really hard on these videos and someone just stole it and is selling it on Udemy… and Udemy not only let them do this, they’re encouraging others to do the same.
So hey! Video Pirates of the world! You don’t need to just give your pirated shit away on BitTorrent — take it to Udemy and make some money.
I sincerely hope Udemy is flooded with pirated content. Lawsuit fodder.
Let the games begin.
Update
No response from Udemy yet (which I expect — they need to verify some things I’m sure).
Since I posted this a few hours ago it’s hit Hacker News and people are spreading the word that Udemy is doing next to nothing when it comes to offering stolen content. It seems to happen quite often:
Udemy has responded to a Facebook post and the thread is a nice, condensed version of the HN thread which is, basically:
Udemy sucks
and
What do you expect Udemy to do? It’s too hard checking the copyright of every submission.
It’s not like people just woke up to copyright infringement. Yes, it happens — but not like this. Udemy actively makes money on the pirated content until they are pressured to take it down.
That’s illegal people.
Here’s the response from Udemy (talking about Troy Hunt’s course. Mine is still up there):
So there it is. Udemy is crowd-sourcing copyright compliance. Meanwhile they make money on this content until someone complains.
Sleazy.
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